Special Events and Vacation Rentals: How Can They Help You?

There are many factors that affect the volatility of accommodation prices. One of the biggest is local events. Today we analyze how special events affect vacation rentals. Of course, the impact they have on your tourist apartment differs depending on its proximity to the specific event as well as the number of participants. When demand goes up, prices should also go up! Paying attention to events in your area can make a difference in the profitability of your apartment. If the relationship between these two concepts is still not clear to you, you can take a look at the post on demand-based pricing for tourist accommodations. Furthermore, since most of these special events in tourist rentals are known in advance, you have enough time to plan these prices. But do it! Otherwise, you will be missing out on a good portion of the money your guests are willing to pay. Plus, it only takes 30-40 minutes to do it.

Types of Events

Depending on the timing, we can categorize these special events that affect vacation rentals into three:

• Long term (more than 12 months in advance): holidays, sports matches or events, annual professional conventions or trade fairs, etc.
• Medium term (more than 6 months in advance): Concerts or biannual conventions.
• Short term (less than 10 weeks in advance): unexpected sporting events (e.g., the Copa Libertadores in Madrid), award ceremonies, local fairs or festivals.

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Where to Find Special Events for Vacation Rentals

Here are some tips and sources to find special events that you can implement in your management of tourist apartments.

• Search on Google "conventions in your city" or use nFerias, a good directory of trade fairs in Spain.
• Holidays and public holidays. Take a look at how to display them in Gmail or Outlook.
• Sporting events, on the websites of local teams.
• Concerts, on LiveNation.
• Local media and local Facebook groups.

Added Value of Knowing Local Events

When you know what's happening in your area, it makes you a better host. You can show the city and local events like a good tour guide. Knowing your host well is key to positioning your Airbnb: Why do guests stay in your home? Some will be because they would like to go to Terra Mítica, for example, while others simply prefer to go to the beaches of Benidorm. Being able to tell these latter guests that they can also visit the theme park or attend a nearby craft fair will make them thank you with a better rating for your tourist accommodation.

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