Revenue management courses for hosts

For some time now, the traditional hospitality sector – the hotel industry – has stopped looking at tourist accommodations with suspicion and started embracing them. In this sense, the professionalisation of the holiday rental sector is becoming increasingly relevant: technology, reservation management software, guest communication, and pricing. Today's post is about the latter: revenue management courses for Airbnb hosts.

Revenue management training for hosts

In the blog, we often discuss the increasing competitive pressure in the holiday rental sector. The greater the supply, the greater the need for differentiation to capture more demand. In the past, we have talked about:

• How to make money with your holiday rental in the low season.
• How to take advantage of the high season for your tourist accommodation.
• Pricing tools for Airbnb.

However, reader feedback tells us that, rather than talking about revenue management techniques or tools (the how), we needed to talk more about the what. This post aims to fill this gap: What is revenue management? What advantages does it offer? As a host, how can I train myself in revenue management? Where we will discuss revenue management courses for hosts.

What is revenue management for holiday rentals?

The most widely accepted definition of revenue management is the one proposed by Patrick Landman, CEO of Xotels, in his revenue management manual (here in PDF, in English). It is an adaptation of the marketing concept:

Selling the right room to the right customer at the right time at the right price with the right channel distribution that maximises commission efficiency.

In other words, revenue management is the practice of maximising revenue by considering the number of available rooms (or tourist accommodations); the target customer and the channels or OTAs (for holiday rentals: Airbnb, Homeaway or Booking).

To expand: Hotel Revenue Management, by Franco Grasso (2016)

Revenue management courses for tourist accommodations

Well, now that we have a brief definition of what it is, it's time to talk about revenue management courses for hosts of tourist accommodation. The length, duration, and depth of these courses vary – as does their price, ranging from free introductory courses to those offered as master's or postgraduate degrees in revenue management. You will also see that many of these training courses are offered in English.

Revenue Management for Hotels, by Gemma Hereter

• Duration: 1.5 hours
• Description: With this all-level course, we will learn what revenue management is, how to manage and maximise hotel revenue, along with the best tools to use to get the most out of it. Additionally, you will see how important good online reputation management is for your business and how and why to implement social media in the hotel and restaurant sector.
• Language: Spanish
• Price: €9.99

Hotel Management – Hotel marketing Strategies

• Duration: 5 hours
• Description: Learn to manage a hotel effectively. Increase occupancy rates, turn one-time guests into repeat customers, and get and apply their feedback.
• Language: English
• Price: €9.99

Master in Revenue Management – UNIR

• Duration: 30 ECTS
• Description: With UNIR's online Master in Revenue Management, you will master the methodology and the most innovative tools to maximise profits and minimise company costs. All guided by active managers and professionals with extensive experience.
• Language: Spanish

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