Should you list your holiday rental on Google My Business?

We could tell you in many ways, but we're going to be as direct as possible: if you're not on the internet, you don't exist! It's that clear. Nowadays, if you want to make money with any business, even a holiday rental, you need the almighty Google to know you exist. And we're not just talking about SEO positioning; there are many tools that can be useful to you, including Google My Business.

What is Google My Business?

With a name like that, you can already imagine what this is about. It's a free tool (yay!) that you can use to promote any business. In your case, your tourist apartment.

Its main advantage is that it helps with SEO and geolocation. For example, if your apartment is in Benidorm, if you have registered with Google My Business, you have a better chance of the search engine showing your home on the first page of results when someone searches for "Benidorm apartment rental" or similar phrases.

The Google My Business listing will serve you for the big G's search engine. If your main booking platform is Airbnb, take a look at our post on SEO on Airbnb.

Beyond SEO

This tool we are analysing is very important for SEO, but it can also help you get clients in another way, thanks to Google reviews. There are thousands of companies and entrepreneurs competing online with different products and services, so for users, making a decision is often not easy. That's why opinions become an invaluable source of value. An apartment with many positive reviews is much more likely to be booked than one with fewer comments or negative reviews. Moreover, the potential client values a good opinion more than the price, choosing the best-rated apartment even if it is more expensive. Interesting, right? Well, with Google My Business, you can take advantage of this. You can locate any online comment a user has left about your apartment and add it to your listing. You can even reply to comments left by guests. All of this helps you build a reputation that will be your best marketing tool.

Discover how to get 5-star ratings for your holiday accommodation.

How to register with Google My Business?

Like all Google tools, its operation is very simple and intuitive. First, register your apartment on Google Maps and connect both tools so that your potential clients know exactly where your apartment is and can even use their GPS to get there easily. Fill in all the data requested by the platform. A good idea for positioning is to always write your apartment's address exactly the same way. It seems insignificant, but it is very important for Google, as it ensures that it is always the same address. Use keywords to describe your apartment, write good copy using bold and italics. You can even use hashtags. Add photos and even videos, and you're all set. Google My Business is another space to connect with potential customers for your tourist apartment. A business opportunity you cannot miss. Haven't you tried this tool yet? Well, you should be doing it already, thousands of potential clients are currently looking for accommodation on Google!

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