Create your own landing page for your holiday apartment

Still don't know the benefits a landing page can bring to your tourist accommodation? Don't miss this article where we talk about what a landing page is and what benefits it brings. Additionally, we tell you the keys to make it effective.

What is a landing page

A landing page is a web page whose purpose is to generate a final action from the user. It is often used to convert visitors into leads (contacts), but that final user action can also be something else. They are usually not accessed through any menu of the main website, but rather opened via links, which can be sent through email, shared on social networks, or simply be well-positioned in Google. They are also often accessed from call to action buttons.

If you get confused with the concepts of call to action, landing page, or lead, take a look at our marketing section for tourist accommodations.

As we have said, the goal is for users to perform a specific action, which can be: leaving their contact details, subscribing to a newsletter, making a direct reservation, or simply leaving their data in exchange for something (a discount coupon, an offer, a free prize, etc.).For this reason, because we focus all our efforts on users performing a single action, it is a web page separate from the main website. But, of course, you should have that main website.Don't have a website yet? If you have holiday accommodation and you don't have a website that serves as a showcase and where you write all the details about the rooms, the location, and offer the option of direct contact, you are taking too long. Users move online today, and if your accommodation has a website, it will become a much more reliable option for them.

Why you should have several landing pages for your tourist accommodation: benefits

The first thing you should know is that landing pages allow you to segment the audience, that is, you can have different landing pages depending on the language or place of origin, or even one for families and another for young people, there are a thousand possibilities. If you design a specific page for a particular audience, it is more likely that you will achieve that action.Moreover, it will allow you to obtain data about your audience (visitors) more directly, about their interests, and you can also make several landing pages and test them to see which one yields better results. This way you can discover the strengths of your accommodation, those that attract attention.Last but not least, landing pages are much easier to position on Google and are more likely to be shared through social networks. In fact, they can be useful in your paid advertising strategy on Facebook or Instagram, to know how many leads you can capture from each social network.Some of the most common landing page examples are:

• Create a limited-time offer: for example, rooms with a 30% discount, which also include a spa session.
• Give away something free: on the condition that visitors leave their data; for example, a discount coupon or some kind of excursion can be given away. Don't be cheap and promote that your accommodation's amenities are free.
• Focus the accommodation towards various types of audience. For example, create a landing page for families that highlights only the services relevant to them: rooms for 4 or connected, theme parks, family breakfasts, children at a reduced price, etc. Defining your target customer is critical for this.

And of course, let's not forget the keys that a landing page must contain. It must be very visual, with a pleasant design and several images. But, above all, it must contain a very prominent call to action.If the goal is to get contact details, then we will include a form. If the goal is to make a reservation, then we will put a reservation form. It is best that these pages always have a form to capture data from your potential customers, even if it is to give them a discount coupon or a free breakfast per stay.

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