Should I invest in Adwords or Facebook Ads to increase my bookings?

Even if you've just entered the business world, you surely already understand that to make money, you won't just have to work hard, but you will also have to invest. This maxim also applies to holiday rentals. Fortunately, you have tools at your disposal that allow for simple and quite economical promotion of your tourist apartment, such as Adwords and Facebook Ads.

What is Google Adwords?

It's Google's advertising tool. Through this platform, you can create ads that will improve your apartment's visibility. In fact, it's quite a worthwhile investment, as almost a quarter of the clicks users make are on the ads Google displays. You've probably seen them too; they are the first results that appear when you perform a search, and below them, you can clearly see indicated that they are an ad.

How does Google Adwords work?

In Google Ads, you can place text ads, image ads, and even video ads. To create your ad, you must register with the tool and research keywords related to your business. For example: tourist apartments in Alicante, rent holiday apartment Alicante, or similar. You can also create much more segmented campaigns aimed at a specific sector (rent apartments bachelor party Alicante) or for a specific date (rent apartment Alicante May long weekend). What you do is create a list of words that Google will consider when someone performs a search. If there is a match between what the user is looking for and the keywords you have selected... your ad won't be shown!

It's advisable to have a perfect landing page for your accommodation oriented towards conversion.

Don't be alarmed; what we mean by this is that it's not that simple. Think about it: thousands of people and companies also want to promote their tourist apartment, and Google only has space for six ads, so it has to distribute it well. How does it do this? With the bidding system. This means you have a better chance of your ad being shown if the price you are willing to pay is higher than that of your competitors. But not everything is bought with money; no matter how much you pay, Google will not show your ad if your website does not have the necessary quality. The system is so successful that Facebook Ads, Facebook's advertising system, works practically the same way. Not only do you gain visibility, but you also only pay each time a user has clicked on your ad and visited your website.

Did you know you can also promote your tourist accommodation on Facebook for free?

When to use Adwords?

You can promote yourself whenever you want, but you will have more chances of gaining clients with specific campaigns and long-tail keywords. It's much better if you do them for campaigns where you can charge a bit more for your apartment, as this way you will get more out of your investment. For example, you can create specific campaigns to rent your apartment near Pamplona for the San Fermín festival, or create a specific campaign to host the thousands of Madrilenians fleeing the city during the May long weekend in your mountain apartment. If you select your keywords well and work your campaigns effectively, you will notice that your bookings increase. Don't miss out on this way to advertise!

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